Heart Led Money exists to help people develop a healthier, more trusting relationship with money.
Many of us were taught to make financial decisions from urgency, comparison, and fear — even when the advice was well‑intentioned.
Over time, that pressure erodes confidence and pulls authority away from ourselves.
Heart Led Money offers an alternative: financial education rooted in coherence, clarity, and internal trust, not fear‑based systems.
Heart‑led money does not mean avoiding logic, structure, or responsibility.
It means changing the state from which financial decisions are made.
At Heart Led Money, we focus on:
Regulating the nervous system before making decisions
Listening inward before outsourcing authority
Integrating logic and strategy after clarity emerges
Making financial choices you can stay with — emotionally and practically
This approach supports better decision‑making over time, without pressure or performance.
Heart Led Money is for individuals who:
Want to understand how money works without fear‑based messaging
Feel overwhelmed, anxious, or disconnected around financial decisions
Value both intuition and financial literacy
Are tired of one‑size‑fits‑all financial advice
This is not about quick wins, optimization, or getting rich fast. It’s about building long‑term clarity, trust, and steadiness with money.
I’m Russ Dunnuck, founder of Heart Led Money and a Certified Financial Planner®.
The education inside Heart Led Money draws from traditional financial planning disciplines — including cash flow, investing, tax planning, insurance, retirement planning, and estate planning — while intentionally challenging the fear‑based ways these topics are often taught.
I believe financial literacy matters. I’ve also seen how harmful it becomes when knowledge is delivered through urgency, prediction, or external authority.
Heart Led Money integrates professional financial education with a human‑centered, nervous‑system sensitive approach to decision‑making.
Heart Led Money is a membership and learning community designed for ongoing practice.
Members receive:
Financial education grounded in Certified Financial Planner® training
Clear explanations of how money systems work
Space to explore decisions without pressure or urgency
Community conversations that normalize reflection and discernment
The focus is not on telling you what to do. It’s on helping you understand your options so you can make decisions aligned with your values and lived reality.
You don’t need to be confident with money to begin. You don’t need to have answers.
Heart Led Money is a place to slow down, learn how money works, and practice making decisions you can trust — without urgency, shame, or pressure.
Lead with your heart. Not your fear.
